What have you done recently to really "touch" your clients' hearts?. What if you were to send one greeting card per day to a customer? How do you think that would make them feel? You are not trying to "sell" them anything with this card, just to say"hi". Build the relationship and then you can ask for referrals. You want them to remember you the next time they need your services. What if you sent them a small surprise, like brownies or cookies? I have done this many times with my "top" customers and they are so appreciative….and surprised! We like to know we are all appreciated.It's amazing to believe that it's June already! I hope everyone is having a great year. Everything's great in '08!
Have you send your parents a card and/or gift? If not, why not? You might be saying, well, I don't talk to my dad or have some other excuse for not sending a greeting card. I know family can be tough. You will just have to trust me on that. On the flip side. There is not a day that goes by where I don't think about him. I have a photo of him on my desk and talk to him every day.
Life is short. Don't let your egos get in the way. Send your dad a card, tell him how much you love him. Lock yourselves in a room and work out what ever issues/problems that have occurred over the years. Are you keeping your children from their grandfather? If so, why? Is it a compelling enough reason?
Continue reading for tips on how to increase your ad responses from your postcard marketing campaign.
Keep it simple. Don't clutter your postcard with unnecessary words and graphics. You have precious little space. Use it wisely. Edit your text and keep your graphics a pleasant size in proportion to the text. Use colors carefully. If you choose to send full color postcards, don't use neon colors with primary colors or any other clashing colors. Use complementary colors that will stand out from the rest of the mail.
To find out more how you can make their day, click here.